by Ilaria Gelichi
After the great success achieved in 2012, the city of Florence and Vogue Italia present the second edition of Vogue Fashion’s Night Out, on September 12, 2013.
Born in 2009, this international event is dedicated to shopping and fashion and its target is celebrating fashion and boosting the sector’s economy. Vogue Fashion’s Night Out 5th edition in Milan will take place on September, 17th, the day before the beginning of the Fashion Week.
Vogue Fashion’s Night Out is aimed to bring the world of fashion – which is often perceived as distant and exclusive – to the general public or simply to curious.
Every year Vogue Fashion’s Night Out involves an increasing number of countries and people, more than 300,000 only in Italy, in the three cities that host the event – Milan, Florence and Rome.
The event also offers the opportunity to participate at charity projects - proceeds from the sales of some items limited edition of the 2012 Edition was dedicated to numerous charitable projects. Thanks to the Florentine 2013 Edition will be restored a playground for children and built a soccer field.
Vogue Fashion’s Night Out 2013 will involve more than 300 shops in the centre of Florence (Via Calzaiuoli, Via Roma, Via Tornabuoni, Via della Vigna Nuova, etc.). Shops will be open until 11:30 PM and will offer a special setting, cocktail parties and host vips. A sticker on the shop windows indicates that it participates to the event.
Not only shopping: Ferragamo Museum will open from 7 PM to 11:30 PM with free entrance. Palazzo Strozzi will offer the possibility to relax until late evening and will be open until 11 PM: you can taste a drink at Café Giocosa or snoop in the bookshop. The Florentine Association of Antique Dealers repeats the event “Arte in Vetrina” (art in the shop window): each antique dealer will show in his shop window a painting of a subject in costume, or a dressed sculpture or something else keeping with the theme chosen this year, 'Fashion and Costume in art'.
Campari will offer its new aperitif Campari Orange Passion during the opening cocktail in Palazzo Vecchio and in other selected shops. Lavazza will offer a tasting of the authentic Italian coffee a Modo Mio and will sell some limited edition cans signed by artists: proceeds from the sales will be dedicated to Fashion 4 Development.The Shopping Bag VFNO 2013 will be on sale only during the event’s evening in selected newsstands in Florence and online on www.qvc.it