Visualizzazione post con etichetta RED. Mostra tutti i post
Visualizzazione post con etichetta RED. Mostra tutti i post

mercoledì 15 luglio 2015

Keeping the Dream of Reading Alive in Florence

by Laura Tressel

There is an ongoing worldwide battle to keep bookstores alive. With access to the internet and the increasing popularity of digital readers, bookstores are finding it harder to remain successful businesses. In Florence, the tradition of bookstores, or "librerie," is very important to it's thriving social and scholarly culture. Recently, new stores have been opened, providing hope for the literary world. Today, there are three main stores in the city that provide books and more to both residents and visitors of Florence: IBS, La Feltrinelli, and RED. While other, smaller bookshops scatter the streets and provide unique products and environments, these central stores are on the frontline in the battle to keep this industry alive.

IBS
via de' Cerretani 16/R
IBS is formatted as a classic bookstore. It offers a wide variety of book, music, and DVDs for purchase as well as providing furnished areas for in-store reading. They also have textbooks for students and a small section of international titles. The store has two floors and feels open and inviting. because there is no bar inside, the environment is quieter and more relaxed- a great place to sit down and read! Located on the main street connecting the station and Piazza Duomo, it is easily found and welcomes clients from all around the world. IBS has basic services and also hosts events such as book readings, author introductions, and more. The website, IBS.it offers the biggest selection of books for purchase in the country. If a book cannot be found in store, more than likely it is carried in their online shop. 


La Feltrinelli
via de' Cerretani 30/32R and Piazza della Stazione
La Feltrinelli is the biggest chain of bookstores in Florence. In the past year, they opened a new location inside the train station, along with RED. The station location is made up of two floors, and provides a huge range of books, magazines, and music for travelers to browse while they wait for their departure. There is a cafe which offers nice alternatives to the fast food chains also located in the station. The main location of La Feltrinelli is located on via de' Cerretani, a few steps away from IBS. Having two bookstores so close together might seem like bad business, but really they offer services that differentiate them from each other. La Feltrinelli has a great selection of books, and has a big international language selection (English, French, German, Spanish). They also sell music, movies, and video games, and host special events. 

RED 
Piazza della Repubblica 
Read, Eat, Dream. An inspiring life motto as well as the meaning behind the acronym, RED. Owned by the La Feltrinelli company, this bookstore offers a different concept connected with the ordinary experience. Opened last spring, RED offers a full restaurant and bar alongside the traditional bookstore. They host musical and literary events and pride themselves in creating a fun, welcoming environment where people will want to come to read, eat, and just hang out. They have three floors that can be reached by a spiral staircase or elevator, and there is a play area (surrounded by books of course) for children. RED offers a more active environment for customers who want to add liveliness to their book shopping experience. 


No matter where you choose to indulge in a good book, Florence's bookstores all have something wonderful to offer. There is just something magical about sitting down in a big soft chair, surrounded by shelves of literary works, and opening the first pages of a new story. Bookstores are invitations to learn and to imagine, to eat and to read, to meet new people and to grow in your own understanding. Florence's bookstores keep the reading experience fresh and fun. 

Contact us! info@istitutoeuropeo.it - www.istitutoeuropeo.it

mercoledì 16 aprile 2014

A place where you can Read, Eat and Dream in Florence: Feltrinelli bookstore

This is not a usual place

Author: Gayane Simonyan


Feltrinelli RED (Reading, Eating and Dreaming), opened a new book-cafe in Florence with a quite different format on April 15, 2014. During the inauguration Inge Feltrinelli, the president of Giangiacomo Feltrinelli Editore and Carlo Feltrinelli, the president and CEO of Feltrinelli group were welcoming the visitors with degustation of food and drinks.

RED includes narratives, multimedia aids, dictionaries (around 50 different languages), and also comics and games for the little customers-kids. There is a vast range of pocket books, tourist guides and video cassettes.

“There are more than 100 bookstores in Italy but we are opening several new bookstores in a new way, in a new format that is named RED - acronym of read, eat and dream”, said the press officer of the Feltrinelli bookstores, Paolo Soraci.

According to Mr. Soraci besides reading, you can have different dishes prepared by specialized, certificated cooks, chefs who are there to serve special dishes different from the ones you can find in simple cafes.

“You can come to RED for different purposes- to meet your friends, just study or work, go around look for books, listen to the presentations that we are going to have with artists and book authors,” he said.

A place for drinking


Mr. Soraci told that every year they organize in all stores of Feltrinelli more than 5.000 presentations with authors of the books to present their books or to talk about it and answer questions; also musicians to present their latest record and if possible play some pieces of their work.

The ground floor of the bookstore is mainly for eating and reading, on the first floor there are books in different languages and on the second floor you can find CDs and DVDs, another part of non-fiction books and some necessary goods for travelling: bags, guides, maps, travel literature and other objects for travellers. 

A place for reading  

“The idea stems from Rome.The first one we opened in Rome two years ago and then the next year the second one in Milan and this is the third and the biggest one in Florence. We decided to open such a unique store- cafe because in the tradition of Feltrinelli, bookstores are places where people meet and not only buy books. Then the advent of Internet,” said Mr. Soraci.

He added that it’s an era of digitalization and it’s quite difficult to sell books and CDs now than it was 15 years ago. But RED is unique by offering is altogether- reading, listening to music and some real life activity other than internet.

“We have wi-fi connection and devices that you can rate for the stoke of food, events, etc… Besides, we have website in which we sell books as well,” said Mr. Soraci.

The press officer mentioned that the cafe is open from 9am to 11 pm every day of the week. The prices of books are the same as in the other bookstores, because there’s a fixed price for books in Italy, and the maximum discount is 15% for a book.

“As for food, we have affordable prices with high quality food and drinks. We have books in Italian, English, French, German and a few Spanish books,” he summed up.

A place for meeting people

giovedì 6 febbraio 2014

More Feltrinelli bookstores in Florence soon



 by Louisa Loring




With online companies becoming more and more popular by offering low prices and growing at an incalculable rate, mom and pop bookstores are more and more quickly being forced to throw in the towel and call it quits.  For those of us who could spend hours browsing a bookstore looking for staff picks and flipping through the newly released, this is a sad time.  But, not all hope is lost with the announcement of the Italian bookstore, Feltrinelli that plans to open two more locations in Florence to their already two locations in via Cavour (the international store) and in via De’ Cerretani. 

The first new location is scheduled to open shortly in Piazza della Repubblica where the old bookshop Edison closed in November 2012.  Modeled after the Roman store, this Feltrinelli will open with a new system RED (read, eat, dream) that brings together the pleasure of reading with the pleasure of eating and drinking with its own restaurant.  In this way, the bookstore manage to find a niche in the ever growing world of online competition by offering people the opportunity to spend a rainy afternoon reading new books while enjoying a plate of pasta or a good glass of wine.  In addition, the franchise plans to open another location in train station of Santa Maria Novella, which is sure to ensure good business by reeling in all those travelers looking to pass the time while waiting for their connecting train.