Visualizzazione post con etichetta bookstores in Florence. Mostra tutti i post
Visualizzazione post con etichetta bookstores in Florence. Mostra tutti i post

mercoledì 15 luglio 2015

Keeping the Dream of Reading Alive in Florence

by Laura Tressel

There is an ongoing worldwide battle to keep bookstores alive. With access to the internet and the increasing popularity of digital readers, bookstores are finding it harder to remain successful businesses. In Florence, the tradition of bookstores, or "librerie," is very important to it's thriving social and scholarly culture. Recently, new stores have been opened, providing hope for the literary world. Today, there are three main stores in the city that provide books and more to both residents and visitors of Florence: IBS, La Feltrinelli, and RED. While other, smaller bookshops scatter the streets and provide unique products and environments, these central stores are on the frontline in the battle to keep this industry alive.

IBS
via de' Cerretani 16/R
IBS is formatted as a classic bookstore. It offers a wide variety of book, music, and DVDs for purchase as well as providing furnished areas for in-store reading. They also have textbooks for students and a small section of international titles. The store has two floors and feels open and inviting. because there is no bar inside, the environment is quieter and more relaxed- a great place to sit down and read! Located on the main street connecting the station and Piazza Duomo, it is easily found and welcomes clients from all around the world. IBS has basic services and also hosts events such as book readings, author introductions, and more. The website, IBS.it offers the biggest selection of books for purchase in the country. If a book cannot be found in store, more than likely it is carried in their online shop. 


La Feltrinelli
via de' Cerretani 30/32R and Piazza della Stazione
La Feltrinelli is the biggest chain of bookstores in Florence. In the past year, they opened a new location inside the train station, along with RED. The station location is made up of two floors, and provides a huge range of books, magazines, and music for travelers to browse while they wait for their departure. There is a cafe which offers nice alternatives to the fast food chains also located in the station. The main location of La Feltrinelli is located on via de' Cerretani, a few steps away from IBS. Having two bookstores so close together might seem like bad business, but really they offer services that differentiate them from each other. La Feltrinelli has a great selection of books, and has a big international language selection (English, French, German, Spanish). They also sell music, movies, and video games, and host special events. 

RED 
Piazza della Repubblica 
Read, Eat, Dream. An inspiring life motto as well as the meaning behind the acronym, RED. Owned by the La Feltrinelli company, this bookstore offers a different concept connected with the ordinary experience. Opened last spring, RED offers a full restaurant and bar alongside the traditional bookstore. They host musical and literary events and pride themselves in creating a fun, welcoming environment where people will want to come to read, eat, and just hang out. They have three floors that can be reached by a spiral staircase or elevator, and there is a play area (surrounded by books of course) for children. RED offers a more active environment for customers who want to add liveliness to their book shopping experience. 


No matter where you choose to indulge in a good book, Florence's bookstores all have something wonderful to offer. There is just something magical about sitting down in a big soft chair, surrounded by shelves of literary works, and opening the first pages of a new story. Bookstores are invitations to learn and to imagine, to eat and to read, to meet new people and to grow in your own understanding. Florence's bookstores keep the reading experience fresh and fun. 

Contact us! info@istitutoeuropeo.it - www.istitutoeuropeo.it

martedì 16 giugno 2015

Ethics and Beauty in Florentine Shops- Todo Modo: Pietro Torrigiani

Interview by Fabrizio Ulivieri and Laura Tressel


Where does the name of your bookshop, Todo Modo come from?


It comes from a famous book written by the Italian author Leonardo Sciascia, which they also made into a film. We also chose the name because the letters "T" and "M" are included in all the surnames of the people who work in the shop, which makes it more personal.

There are five of us who work together in the store. My wife and I manage the store and the books, there is someone in charge of the wine selection for the bar, and there are two guys who work outside with publishers. We all collaborate to make the business work.

How did you come into the bookshop business?

When I was younger and in school, I worked in a famous bookshop in Florence: Seeber. Unfortunately, that store is no longer around, but I really enjoyed working there. I finished school, and while I was working as a lawyer, my wife and I started a literary festival in La Spezia during the summers. We did this festival for seven years and through it we made a lot of connections with writers and publishers. The idea of creating a new bookstore in Florence came from this experience. It took us three years to build up our catalogue of books because the titles are not necessarily the popular books you see everywhere. A lot of the time, clients come and suggest books and if I like it i'll buy a couple copies of it.

What is your personal relationship with the city and with the bookstore?

I grew up on the Oltrano side of the river, San Frediano. I always thought that we would open the bookstore over there, but this location, just across the bridge, was perfect for our shop. A lot of our customers still come from that side of the river.

How do you feel about Florence?

Of course I love Florence! Especially in the last two years, independent bookstores are really getting attention here. I think six new independent bookstores have opened (including us) recently, and its really good for our business. I also think that if people get the chance to live in Florence, they can really become a part of the city and get deeper than just the tourist experience.

For me, one of the most important aspects of living and owning a shop in Florence is making connections with other people. For our bar, we always buy produce from the same market because we have good relations with them. Also, there is a new place that sells only art catalogues nearby, and because we have a good relationship with them, we make sure not to sell art catalogues at Todo Modo because we respect their business. These types of connections form a community among the businesses and people of Florence.

Why do you think people come to Florence?

They come because it is one of the most beautiful cities in the world, of course. Also, its very easy to walk everywhere. When people ask me for suggestions for where to go I always tell them just to walk around, not to spend hours inside a museum. There is so much to see around the city.

What are some of your favorite places in Florence?

My favorite place, besides my bookshop, is the area of San Frediano. I really like the atmosphere of the neighborhood. My favorite square there is Piazza Tasso. It has a lot of nice restaurants, there are always people that hang out and play soccer, and my favorite ice cream shop is here.

What reason would you give a student to come to Florence? 

The city is is place that you can really create a relationship with. You can connect with the churches, the  piazzas, the different places, and they will become a part of you. I think if a student could come here for six months or a year, they would really have the chance to become part of the city. It's a wonderful experience.



Contact us! info@istitutoeuropeo.it - www.istitutoeuropeo.it

giovedì 6 febbraio 2014

More Feltrinelli bookstores in Florence soon



 by Louisa Loring




With online companies becoming more and more popular by offering low prices and growing at an incalculable rate, mom and pop bookstores are more and more quickly being forced to throw in the towel and call it quits.  For those of us who could spend hours browsing a bookstore looking for staff picks and flipping through the newly released, this is a sad time.  But, not all hope is lost with the announcement of the Italian bookstore, Feltrinelli that plans to open two more locations in Florence to their already two locations in via Cavour (the international store) and in via De’ Cerretani. 

The first new location is scheduled to open shortly in Piazza della Repubblica where the old bookshop Edison closed in November 2012.  Modeled after the Roman store, this Feltrinelli will open with a new system RED (read, eat, dream) that brings together the pleasure of reading with the pleasure of eating and drinking with its own restaurant.  In this way, the bookstore manage to find a niche in the ever growing world of online competition by offering people the opportunity to spend a rainy afternoon reading new books while enjoying a plate of pasta or a good glass of wine.  In addition, the franchise plans to open another location in train station of Santa Maria Novella, which is sure to ensure good business by reeling in all those travelers looking to pass the time while waiting for their connecting train.