by Louisa Loring
With online
companies becoming more and more popular by offering low prices and growing at
an incalculable rate, mom and pop bookstores are more and more quickly being
forced to throw in the towel and call it quits.
For those of us who could spend hours browsing a bookstore looking for
staff picks and flipping through the newly released, this is a sad time. But, not all hope is lost with the
announcement of the Italian bookstore, Feltrinelli
that plans to open two more locations in Florence
to their already two locations in via Cavour (the international store) and in
via De’ Cerretani.
The first
new location is scheduled to open shortly in Piazza della Repubblica where the
old bookshop Edison
closed in November 2012. Modeled after
the Roman store, this Feltrinelli will
open with a new system RED (read, eat, dream) that brings together the pleasure
of reading with the pleasure of eating and drinking with its own
restaurant. In this way, the bookstore
manage to find a niche in the ever growing world of online competition by
offering people the opportunity to spend a rainy afternoon reading new books
while enjoying a plate of pasta or a good glass of wine. In addition, the franchise plans to open
another location in train station of Santa Maria Novella, which is sure to
ensure good business by reeling in all those travelers looking to pass the time
while waiting for their connecting train.
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